Mahindra Last Mile Mobility gets Automotive PLI certificate from ARAI

Mahindra Last Mile Mobility gets Automotive PLI certificate from ARAI


On Tuesday, ARAI awarded Mahindra Last Mile Mobility the first Automotive PLI certificate for its flagship electric 3-wheeler.

In the presence of senior ARAI executives, including the PLI Cell, Dr. Reji Mathai, Director, ARAI, presented a physical copy of the first Automotive PLI certificate to Suman Mishra, CEO, of Mahindra Last Mile Mobility.

About Mahindra Last Mile Mobility

Mahindra Last Mile Mobility (LMM) is a division of Mahindra & Mahindra that provides electric, diesel, and CNG vehicles for last mile transportation and logistics. 

LMM offers a range of 3-wheeler and 4-wheeler vehicles, such as the Treo Zor, the Zor Grand, the e-Alfa, and the Jeeto. LMM is India’s No. 1* electric 3-wheeler manufacturer in FY’23, with a market share of 14.6%* and sales of 36,816 EVs. LMM has also sold over 1 lakh 3-wheeler EVs till now. LMM has a widespread network of 1,150 touchpoints and 10,000+ charging stations across India. 

MHI launched the formal SOP for application to the Automotive PLI scheme on April 27, 2023, facilitating a systematic and smooth application process complete with required formats to be uploaded by eligible applicants (Champion OEMs + Component Champions) through the MHI portal.

With this, Mahindra Last Mile Mobility becomes the first recipient to meet the criteria for the ARAI Automotive PLI certificate, demonstrating their commitment to the indigenization of advanced automotive technology products.

“Thereby strengthening the domestic production ecosystem under the aegis of the ‘Make in Bharat Abhiyan,” ARAI tweeted.

On September 23, 2021, the Ministry of Heavy Industries announced the Production Linked Incentive (PLI) Scheme for the Automobile and Auto Component Industry in India (PLI-AUTO Scheme), with a budget of INR 25,938 crore.

The PLI-Auto Scheme offers financial incentives to increase local production of advanced automotive technology (AAT) goods as well as to attract investments in the automotive manufacturing value chain. The program is divided into two sections: Champion OEM, which will produce electric or hydrogen-powered vehicles, and Component Champions, which will produce high-value, high-tech components.

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