Tesla Power USA ties up with IOCL for battery sales in India

Tesla Power USA and Indian Oil Corporation Limited (IOCL) announced a national strategic alliance that will result in significant innovation in battery distribution and sales.

The collaboration will allow Tesla Power USA to potentially sell and service their batteries at over 36,000 IOCL petrol pumps across India, providing unparalleled availability and convenience when purchasing and servicing automotive batteries.

This will be the first national-level battery distribution collaboration with IOCL. Tesla Power USA batteries will first be available at IOCL fuel pumps in the Delhi-NCR region, before being expanded to other states.

Vigyan Kumar, Executive Director, I/C (RS-NE), IOCL, said, “Stressed on placing battery at ROs under TBA (Tyre Battery Accessories) concept, wherein it has to be emphasized in customer mindset that IOC Fuel Station is the correct place to go for any urgent or regular battery replacement / new purchase requirement.”

The TBA concept of placing batteries at petrol stations has the potential to provide significant benefits to customers, such as the convenience of getting a battery replacement or new purchase while refueling their vehicle, saving them time and effort. Furthermore, the availability of a diverse range of battery options can help customers find the right battery model for their vehicle, reducing the hassle of searching for the correct battery model elsewhere.

The success of this collaboration will pave the way for the TBA concept to be replicated in phases across India, making it easier for customers across the country to access battery-related services conveniently and reliably.

Kavinder Khurana, MD, Tesla Power USA, said, “We are honored to partner with IOCL for the distribution of Tesla Power batteries. This is the first time that automotive batteries will be available on a large scale at petrol pumps, similar to the Western markets.

Tesla Power currently has over 5000 distribution points in India that we aim to double in 2023. The addition of IOCL petrol pumps can potentially offer Tesla Power USA distribution reach of over 40,000; the largest for any battery brand in India.”

“According to the India Energy Storage Alliance (IESA), the country’s battery market would develop at a compound annual growth rate (CAGR) of 25% from 2021 to 2026. With The EV market growing at an impressive CAGR of 49%, fuel pumps must be well-equipped and ready for the transition.

By 2030, there will be around 1 crore EV scooters alone on Indian roads. Tesla Power USA offers both lead-acid batteries and Lithium batteries, to cater to all segments of vehicles”, Khurana added.

Customers will be made aware of this new alliance by prominently displaying the products at IOCL fuel pumps, and they will receive a free fire extinguisher worth INR 600 with every purchase of four-wheeler batteries and a gift worth INR 250 with every purchase of two-wheeler batteries.

Tesla Power USA also prioritizes after-sales service by providing a free tool kit and training to all designated fuel pump employees, ensuring that dealers are well-equipped and trained to provide service to customers.

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