Ola Unveils Its Electric Bikes at MotoGP Bharat Event
Electrifying MotoGP Bharat is Ola
Ola Electric’s spectacular performance at the first MotoGP Bharat 2023 race at Buddh International Circuit (BIC) in Noida has come to an end. The focus of the Fanzone has been Ola’s motorcycle portfolio, which is on exhibit. Motorsport fans from all over the world are gathered at the company’s booth, eager to see what the future of motorcycling holds.
By MotoGP’s commitment to sustainable operations, Ola has offered the event’s organizers a fleet of its cutting-edge S1 scooters as part of a strategic relationship with BIC. The use of Ola scooters in place of ICE two-wheelers for on-ground support tasks, such as marshal support, is a first-of-its-kind innovation.
Anshul Khandelwal, CMO, Ola Electric, said, “The inaugural MotoGP Bharat will be remembered as a historic moment for Indian motorsport, and we are very happy to have been a part of this momentous occasion. Our collaboration with BIC couldn’t have come at a better time, and we are extremely elated about the massive love our motorcycle portfolio has received at the MotoGP Bharat. Our portfolio reflects the motorcycle philosophy in true spirit and reimagines motorcycles in every aspect. We at Ola are determined to take indigenously developed innovations/products to global scale, placing India firmly on the global EV and motorcycle map.”
The Ola’s motorcycle lineup, which exemplifies the company’s engineering and design R&D expertise, consists of four best-in-class models, including the Diamondhead, Adventure, Cruiser, and Roadster models.
Electric Bikes on Display
The Diamondhead will serve as the brand-name motorcycle for the company. The Diamondhead has strong, angular forms and makes bold design decisions that give the impression that it is constantly moving. In the design, simplicity, shape, and functionality coexist. Due to the Diamondhead’s simplistic design, the rider is constantly concentrated on the core riding experience. Its covert placement of even the main headlamp above the front bumper gives it a remarkably svelte, aerodynamic profile.
The Adventure is focused, powerful, and sure-footed for those looking for excitement and adrenaline. Among a sea of adventure bikes, it stands out thanks to its tall, athletic, and upright position, which also lends to the purity and clarity of its mission. The Adventure is all about taking on unexplored terrain, being aware of your surroundings, and connecting with your bike on untraveled routes.
The Roadster’s deconstructed appearance departs from the traditional motorcycle design language and displays how rigorously form follows function. Also, the charger cowling of the Roadster has flowing details that give it a playful, nimble, realistic, and focused appearance.
The Cruiser is designed to enjoy the open road and the freedom it affords, with a relaxed stance and sensuous lines. With generous helpings of sophisticated body work, it has a mature yet menacing appearance. The bike has a powerful connection between the floating upper body and the back end, giving it a tight side profile.
Ola intends to broaden its inventory within each of these categories in addition to the bikes, in order to meet consumer demand across all form factors and pricing ranges. The motorcycles will be available for purchase by the end of 2024, but the pre-reserve window is now open.
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