Hero MotoCorp Invests in Euler Motors, Acquires Significant Stake
In a strategic move to strengthen its presence in the electric vehicle (EV) sector, Hero MotoCorp, India’s largest two-wheeler manufacturer, has announced an investment of ₹525 crore in Euler Motors, an electric three-wheeler and commercial EV manufacturer. The investment, made in one or more tranches, will give Hero MotoCorp a 32.5% stake in Euler Motors on a fully diluted basis.
Expanding into the Electric Commercial Vehicle Segment
Euler Motors, which manufactures and sells electric commercial vehicles, currently operates in 30 cities across India. The company recently launched its first electric commercial four-wheeler, further expanding its portfolio in the rapidly growing EV segment.
With EVs expected to account for 35% of total three-wheeler sales in the near future, this investment marks Hero MotoCorp’s strategic entry into the electric three-wheeler market, aligning with its broader vision for sustainable mobility.
Leadership Vision and Growth Strategy
Pawan Munjal, Executive Chairman of Hero MotoCorp, highlighted the significance of this partnership, stating:
“Our strategic investment in Euler is a bold step towards realizing our vision to ‘Be the Future of Mobility.’ This move reinforces our commitment to accelerated growth through both organic and inorganic expansion while highlighting the power of collaboration in an evolving market.”
Munjal further emphasized that this investment will:
✅ Strengthen Hero MotoCorp’s presence in the electric three-wheeler and four-wheeler segments.
✅ Open new business opportunities in the commercial EV space.
✅ Support India’s transition to sustainable transportation solutions.
Hero MotoCorp’s Expanding EV Portfolio
Hero MotoCorp has been actively expanding its footprint in the EV market:
- Early investor and now majority stakeholder in Ather Energy, one of India’s leading electric two-wheeler brands.
- Diversification into electric three-wheelers and commercial EVs through the Euler Motors stake acquisition.
Conclusion: A Strategic Step Towards Future Mobility
With this investment, Hero MotoCorp is well-positioned to tap into India’s fast-growing electric mobility sector. As the demand for electric commercial vehicles surges, the collaboration with Euler Motors will enable Hero to expand its reach beyond two-wheelers and into the electric last-mile delivery and transportation ecosystem.
