Lectrix EV Unveils E2W at Price of INR 49,999 With Battery Subscription Model
Lectrix EV, the pioneering electric mobility branch of the esteemed SAR Group, recently unveiled an innovative electric two-wheeler (E2W) at the competitive price of INR 49,999.
Standing out in the Indian market, Lectrix EV is the first Original Equipment Manufacturer (OEM) to implement a novel approach by offering the battery as a separate subscription service to customers.
👉 To Know More About the Battery Subscription Model Click Here 👈
This strategy significantly lowers the entry barrier for prospective EV owners, offering them an all-electric two-wheeler at nearly 40% less than traditional costs, thereby making the dream of owning an EV a reality for the cost-conscious consumer.
This E2W model boasts impressive specifications, including a maximum range of 100 kilometers on a single charge and speeds of up to 50 km/h, accompanied by a lifetime warranty on the battery. This is a groundbreaking offer in the Indian market, where no other brand provides such an extensive warranty, directly addressing common concerns about battery longevity and performance.
“This new electric two-wheeler offers unparalleled affordability with an ex-showroom price starting at Rs. 49,999. The consumers are getting a high-speed EV at the cost of a slow-speed EV. This disruptive pricing strategy eliminates the need for heavy reliance on government subsidies, ensuring a sustainable and economically viable solution for both the OEM and customers.
Pritesh Talwar, President – EV Business at Lectrix EV shared.
“The concept is simple yet transformative – By delinking the battery from the vehicle and providing it as a service, the EV experience becomes more accessible and affordable for customers. When you compare our Battery on Subscription model to ICE vehicles, the advantages of the former are unmatched. The upfront cost of purchasing an ICE vehicle amounts to Rs 1 lakh, which is double the cost of our offering. Additionally, the monthly investment in petrol is on the rise, and this combined with the maintenance cost of an ICE vehicle makes our subscription plan more economical. The major challenges for EV adoption have been their high price and uncertainty around the battery and with this launch, we have solved both these challenges.”
Pritesh Talwar, President – EV Business at Lectrix EV added.
Lectrix EV’s approach, part of the broader SAR Group—which has found success in subscription services in other sectors, such as water purifiers with Livpure and electric three-wheelers with Livguard—aims to revolutionize the EV sector by addressing key hurdles such as high upfront costs and battery reliability concerns. This initiative aligns with the Indian government’s goal for Net Zero emissions by 2070, by accelerating the adoption of electric vehicles through innovative and flexible ownership models.
