Revfin has unveiled the ‘Jagriti Yatra Abhiyaan’Boost EV Adoption in Uttar Pradesh
Revfin, India’s prominent digital lending platform dedicated to sustainable mobility, recently launched the ‘Jagriti Yatra Abhiyaan’ at The Taj in Lucknow. This initiative, following the successful #RevfinBharatYatra campaign, carries the motto “Zimmedari Ki Sawaari” and aims to catalyze electric vehicle (EV) adoption across Uttar Pradesh. Aligned with the state’s objective of achieving 100% EV usage in government departments by 2030, the campaign emphasizes financial empowerment and contributes to net-zero targets.
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During the event, Sameer Aggarwal, Founder & CEO of Revfin, highlighted Uttar Pradesh’s substantial investments in charging infrastructure and the burgeoning opportunities within the state’s EV ecosystem. A panel discussion titled “RevUp Uttar Pradesh: Collaborative Strategies for Accelerating EV Adoption and Sustainable Mobility” featured participation from over 30 EV dealers and industry leaders, underscoring the importance of collective progress.
“Uttar Pradesh plays a pivotal role as a flagship state for Revfin, significantly enhancing our business footprint. By 2027, Revfin aims to disburse loans totaling Rs. 3000 crore across various cities in Uttar Pradesh, capturing 20% market share. Through our Jagriti Yatra Abhiyaan, we aim to raise awareness and promote widespread EV adoption across the state. Our primary goal is to revolutionize sustainable mobility, positioning electric vehicles as ‘Zimmedari Ki Sawaari,’ not only reducing carbon emissions but also fostering social and financial empowerment.”
Sameer Aggarwal, Founder & CEO of Revfin
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Uttar Pradesh, a frontrunner in EV adoption in India, is executing a comprehensive strategy focused on accelerating EV adoption, bolstering infrastructure, and fostering local manufacturing. The ‘Jagriti Yatra Abhiyaan’ will bolster these efforts in key cities like Lucknow, Prayagraj, Varanasi, Ayodhya, Gorakhpur, Basti, Deoria, Bahraich, Lakhimpur, and Bareilly. Over the next two months, targeted marketing and customer engagement campaigns will promote EVs as viable options for mid-mile and last-mile connectivity.
Revfin is actively contributing to Uttar Pradesh’s EV ecosystem by empowering women and expanding its outreach. Women constitute 23% of Revfin’s customer base in the state, many of whom have achieved financial independence through commercial use of e-rickshaws. Operating across 240 cities and towns, Revfin has positively impacted 60 lakh lives, supported by 400 sales points and partnerships with 30 original equipment manufacturers (OEMs). This extensive network underscores Revfin’s commitment to financial inclusion and sustainable mobility across Uttar Pradesh.
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Revfin’s ambitious plans include collaborations with leading OEMs such as Bajaj Auto, Bounce Infinity, City Life, Kinetic Green, Lectrix, Saarthi, Tata Motors, Udaan, and Yatri to scale up the EV market in Uttar Pradesh. To date, the company has disbursed over INR 800 crore in loans, funding more than 55,000 electric vehicles across 22 states, through partnerships with 1,500 dealerships and 50 top OEMs.
