Euler Motors and Magenta Mobility Scale Up Partnership with 2,000 New Orders

Celebrate Fulfilment Milestone With Successful Delivery of 500 HiLoad EVs

New Delhi, 8th February 2024: Today, Euler Motors, an electric vehicle company and a frontrunner in EV innovation and Magenta Mobility, an integrated electric mobility solutions provider, jointly announced the upscaling of their partnership with a new order of 2,000 HiLoad EVs.

The new extended order comes on the back of the successful fulfilment and delivery of 500 HiLoad EVs from Euler Motors to Magenta. This order underscores the four-year long partnership between Euler Motors and Magenta Mobility, and the high quality of the HiLoad vehicles.

The EVs for the new order will be manufactured at Euler Motors’ cutting-edge production and manufacturing hub at Palwal, Haryana, and are expected to be delivered within the next 18 months. Euler Motors and Magenta Mobility are driven by their shared goal of catalysing electric mobility and addressing the multiplying demand in the dynamic Indian logistics market. In addition to upgrading the commercial mobility space in the country, the deployment of these electric vehicles will also have a positive impact on reducing carbon emissions.

With the Euler HiLoad EVs industry-leading 13 (12.96) kWh battery pack, an ARAI certified range of 170 km (Real RangeTM 100-120 km), and a 30% higher payload capacity of 688 kg, Euler Motors and Magenta Mobility aim to support many more clients across India, with their logistical needs. The ‘Made in India, Made for India’ vehicles will power clients with different types of use cases across varying terrain and weather conditions, enabling them with 30% higher earnings than any other 3W cargo in India.

“We are proud to have achieved this milestone in collaboration with Magenta Mobility, building upon our long relationship. Their trust in our electric vehicles reaffirms the prowess of our technology. Together, we have been able to build on and improve our product. This continued collaboration will not only drive the widespread adoption of electric vehicles in India but will also inspire a nationwide shift towards sustainable and eco-friendly transportation.”

Saurav Kumar, Founder & CEO of Euler Motors, expressed his enthusiasm about the successful partnership, stating.

“At Magenta, our unwavering commitment lies in advancing sustainable transportation solutions—a vision we share with Euler Motors. Witnessing the exceptional quality of their vehicles and their impeccable management of timelines, we have great confidence in Euler Motors’ capabilities. The decision to scale up significantly with an additional 2,000 electric vehicles is a testimony to our continued partnership. We anticipate that our alliance will not only positively influence the electric mobility landscape but also set new benchmarks for innovation across the industry.”

Maxson Lewis, Managing Director & CEO of Magenta Mobility also shared his perspective on the collaboration, stating.

Together, Euler Motors and Magenta Mobility are setting the stage for a future where sustainable mobility powers logistics and profitability of businesses across the Indian economic landscape.

About Euler Motors:

Founded in 2018, Euler Motors is an automotive OEM focused on electric commercial vehicles. The company is developing & deploying innovative technology solutions to democratize a swift EV transition, building EVs that are designed for India, from India. The company’s solutions are road-ready, technologically superior and competent that has already proved their mettle across Ecommerce and 3PL businesses. With their custom made EVs, Euler Motors aims to create superior alternatives to traditional mobility for mass adoption of electric vehicles. For more details, please visit

About Magenta Mobility:

Magenta Mobility is a leading end-to-end integrated E-Mobility solutions provider. The company is committed to the vision of “Decarbonizing Logistics” by providing clean, sustainable and affordable delivery solutions across the country. They are building India’s safest and smartest electric mobility ecosystem. Currently, they have 1800 electric fleet vehicles spread across 17 cities in India serving clients in e-commerce, grocery, FMCG, food and pharmaceuticals industry for their last-mile deliveries. Furthermore, they have their own Electric Fleet Management System which makes them an excellent partner for businesses looking to achieve practical portability goals in decarbonization. For more information, please visit