While the EV chatter lately has revolved around flashy unveilings, celebrity endorsements, and high‑octane ad budgets, something far more interesting has been unfolding, quietly.
Greaves Electric Mobility Ltd. (GEM) just posted the highest YoY growth in India’s electric two‑wheeler segment. And somehow, most folks are still treating it like just another data point.
That’s a miss.
Because this isn’t just another spike on a chart — this is the result of strategy, execution, and a long game finally taking shape.
No Noise, Just Numbers
See, 2025 hasn’t exactly been smooth sailing for the EV industry.
The transition from FAME II to EMPS threw plenty of OEMs off‑balance. Prices were recalibrated. Consumers hesitated. Margins got squeezed. And many well‑known players either stalled or saw volumes shrink.
But GEM? They grew, faster than the market average. Consistently. Predictably.
In a market that’s grown skeptical of big promises, this kind of delivery matters.
Reo 80: The Scooter That Didn’t Make the Headline, But Should’ve
Here’s where it gets even more interesting.
GEM launched a new low‑speed scooter this year, the Reo 80. It didn’t come with a massive campaign. It didn’t make a ton of noise. And yet… it’s quietly becoming a go‑to option in small towns, rural belts, and student‑heavy markets.
What most people don’t realize: The Reo 80 isn’t even included in GEM’s YoY growth figures.
Yeah. Let that sink in.
If it were, those growth numbers would be even higher, potentially enough to leave some big names in the dust. That alone tells you GEM’s growth story is just scratching the surface.
The Magnus Lineup: Built for the Real India
You can’t talk about GEM without talking about the Magnus series, their high‑speed electric scooter lineup that has slowly and steadily become a consumer favourite.
Magnus Neo launched early 2025. Smartly timed. Priced just right. Longer range, better comfort, solid value.
Magnus Grand Festive Edition dropped during the festive season — minor upgrades, major impact. GEM didn’t reinvent the scooter, just understood Indian buying behaviour better than most.
These weren’t vanity projects. They were tailored, tactical launches. And they worked.
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The Moves That Made It Happen
So what’s GEM doing that others aren’t? Let’s break it down:
Tier‑2 and Tier‑3 Focus
Everyone wants the urban crowd. GEM built real presence where EV demand is quietly exploding — small towns, regional hubs, rural outskirts.
Balanced Portfolio
High‑speed scooters for the city crowd. Low‑speed models for students, gig workers, and families. No over‑dependence. No single point of failure.
Localization Push
Lower costs. Better margins. Less import risk. More alignment with the Atmanirbhar Bharat narrative.
Support Where It Counts
Financing options, spare parts, after‑sales service — not just selling scooters, but making buyers feel backed for the long haul.
Why You Should Be Watching GEM
Let’s keep it real.
GEM isn’t trying to be the loudest voice in the room. They’re building the backbone of India’s EV shift — especially in places most brands ignore.
And that’s exactly why they’re winning.
It’s real growth. Not subsidy‑fueled. Not trend‑chasing.
It’s broad‑based. Metro to mofussil, Magnus to Reo.
It’s scalable. The foundations are in place — now it’s about momentum.
What’s Next?
If Reo 80 continues its quiet takeover in non‑urban markets…
If the Magnus family keeps its upward volume trend…
If GEM keeps avoiding the flash and doubling down on fundamentals…
Then yeah, we wouldn’t be surprised if they’re sitting in the top 3 by volume this time next year.
And when that happens, remember: the signs were there all along. You just had to look past the noise.
