“We are actively working to ensure a reliable charging point every 60 kilometres along major national highways, reducing range anxiety and allowing long-distance travel with confidence.”
Electric mobility in India is accelerating at an extraordinary pace -yet until recently, the Northeast remained on the sidelines of this transition. The region’s breathtaking hills, rich biodiversity hubs, and vibrant tourism destinations were held back by long-standing infrastructure gaps, difficult terrains, and low early EV penetration.
A Plus Charge (Alternat EV Solutions Pvt. Ltd.), a Guwahati- based Charge Point Operator (CPO), is rewriting this narrative with a bold mission: to build the Northeasts most trusted and widespread EV charging network.
A Plus Charge believes that an EV revolution can only be inclusive when every state, every terrain, and every consumer is part of the journey. With strategic deployments already active across Assam and expansion underway across all Northeast states, the company is making clean mobility accessible -not someday, but right now.
The region’s terrain demands more than just charging points – it demands innovation in planning.
A Plus Charge is strategically setting up chargers along connected routes that address the real mobility needs of residents, tourists, and commercial fleets.
Instead of relying only on theoretical market projections, the company leans heavily on direct market signals:
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- Guidance from auto OEM partners based on real customer vehicle demand;
- Ground-level surveys to map mobility heat zones;
- Priority deployment along national highways ensuring a charger every 60 km;
- Presence in tourist corridors like Kaziranga and Shillong where access matters most; and nodes around workplaces, airports, malls, colleges, and residential hubs.
This approach reduces range anxiety and builds trust where it matters most -when someone is on the move and needs reliable support.
Technology is helping accelerate confidence. Every A Plus Charge station is cloud-connected through the APLUS App – enabling real-time station visibility, smart payments, remote diagnostics, and interoperability for all EVs.
Smart load management and solar compatibility ensure grid efficiency while readying the network for a greener future. Through strong uptime commitments and responsive customer support, the brand is positioning itself as a dependable infrastructure partner.
Growth in a geographically diverse region also requires collaboration at every step.
A Plus Charge is strengthening the ecosystem by working closely with auto OEMs to support their EV customers along the entire charging value chain; government agencies and local authorities to ensure faster deployment and compliance;
Hospitality and HOTELS, RESTAURANTS, and CAFES chains to place chargers where people naturally stop for rest, food, and recreation; and real estate developers and fleet operators to support residential and commercial adoption.
The company is also preparing to introduce charging stations in tea gardens and plantation estates – enabling EV mobility in remote labour settlements and tourism-linked routes, a pioneering initiative in the region.
In early-stage EV markets, utilization is still growing. To ensure economic scalability and long- term sustainability, A Plus Charge has diversified revenue streams.
These include Charging-as-a-Service for business hubs and EV fleets, revenue-sharing partnerships with property owners, subscription-based models for residential societies, operations and maintenance support for third-party charging assets, and advertising-led monetization through station visibility.
This approach doesn’t just build a network -it builds a profitable and expandable ecosystem.
A Plus Charge is countering these barriers through visibility-led awareness campaigns in local languages, EV demo drives, school and university outreach programs, simplified digital education through social media, and a highway-first rollout that directly tackles traveller concerns. As more people see chargers in places they recognize and visit often, confidence grows naturally.
The Northeastern states today stand at a new frontier of growth, where sustainability, tourism, and mobility can thrive together.
A Plus Charge is not merely deploying infrastructure, it is unlocking opportunity. The company’s goal is simple yet transformational: make charging easier than refuelling, make every long-distance road trip possible, and make EV adoption a natural choice for every Northeastern family.
The message is clear – the Northeast is ready for the EV revolution, and A Plus Charge is leading the charge.
How does A Plus Charge adapt its charging infrastructure strategy to the unique geographic and consumer challenges of Northeast India, and what market signals do you rely on for network expansion?
The Northeasts diverse terrain and developing EV market require a strategy that goes beyond data and taps into real mobility needs.
Our expansion roadmap is guided strongly by insights shared by our automotive OEM partners, who inform us where their EV customers frequently travel and where they struggle with limited charging access.
This is further reinforced through detailed on- ground surveys that help us identify mobility corridors, tourism-heavy routes, and rapidly growing urban pockets.
We are actively working to ensure a reliable charging point every 60 kilometres along major national highways, reducing range anxiety and allowing long-distance travel with confidence.
By combining partner-driven intelligence with local route analysis, we position chargers exactly where people need them most -making the network dependable, predictable and user-centric.
What role do regional partnerships, with OEMs, government bodies and real estate developers, play in accelerating charger deployment and ecosystem growth in Northeast India?
Partnerships are fundamental to our ecosystem strategy. We are emerging as the preferred regional partner for leading OEMs, supporting them across the EV charging value chain, from planning optimal locations to operations and maintenance.
Collaboration with government bodies and local authorities ensures faster execution, regulatory clarity, and increased investment confidence, which are essential in a region with historically slower infrastructure intervention.
Additionally, our alliances with real estate developers, hospitality chains, and fleet operators help secure high-visibility and high-utility locations, making charging a seamless part of everyday mobility.
Together, these partnerships accelerate both deployment speed and consumer confidence across the Northeast.
From your perspective, what are the current business model innovations and revenue streams that make EV charging viable and scalable in less penetrated markets like the Northeast?
To enable long-term scalability in a developing EV region, we have diversified revenue streams beyond electricity sales alone.
Our deployment strategy is anchored around hotels, restaurants, and cafes -where people naturally take breaks during travel, leading to better utilization of chargers.
We also operate through Charging-as-a-Service (CaaS) for businesses and fleets and revenue- sharing partnerships with property owners. Furthermore, advertising opportunities at stations and in-app visibility add non-charging income streams.
We will soon extend our presence to tea gardens and tourism estates, unlocking fresh demand pockets in remote and economically significant areas.
This multi-pronged business strategy ensures commercial viability while expanding access to clean mobility infrastructure.
Which gaps remain in driving robust public awareness and consumer confidence for EV adoption in the Northeast, and how is A Plus Charge tackling these market-specific barriers?
Despite promising progress, the Northeast continues to face several awareness and adoption challenges. Many consumers are still unfamiliar with the charging process, while fewer publicly visible chargers contribute to slow trust-building.
Geographic constraints -including hilly roads and long stretches between towns -amplify range anxiety for both residents and tourists.
Additionally, coordination challenges with power distribution companies (DISCOMs) can slow infrastructure planning and grid readiness.
A Plus Charge is addressing these hurdles by rapidly building out a visible public network, especially along major travel routes; conducting localized campaigns in regional languages; enabling EV demos and education initiatives in schools and universities; and strengthening digital awareness through our app and social platforms. Our goal is simple: make charging a familiar part of the landscape so consumers can embrace EVs without hesitation.
