Magenta Mobility Partners with Switch Mobility to Deploy eLCVs for Last-Mile and Mid-Mile Delivery across India
Mumbai, 7th May 2024: Magenta Mobility, an integrated electric mobility solutions provider, and Switch Mobility, the electric vehicle arm of the Hinduja Group, announced a strategic partnership by signing an MoU to procure 500SWITCHIeV4 (Intelligent EV) over two years. This announcement was celebrated with the key handover and vehicle flag-off by Mr. Maxson Lewis, Founder & CEO of Magenta Mobility, and Mr. Mahesh Babu, CEO of Switch Mobility, in the presence of multiple clients, further emphasizing the collective dedication to revolutionize the electric mobility landscape.
With this partnership, Magenta Mobility seeks to harness Switch Mobility’s proficiency in commercial electric vehicles to enhance its last-mile and mid-mile intra-city operations for clients throughout India. By seamlessly integrating Switch Mobility’s cutting-edge electric vehicle technology with Magenta Mobility’s comprehensive and innovative service portfolio of Logistics, Charging and Technology, this collaboration is poised to set new pioneering standards within the EV logistics and transportation sector as a whole.
“We are thrilled to join hands with Switch Mobility to accelerate our commitment to decarbonize logistics in India. This collaboration underscores our unwavering dedication to spearheading the transition towards safe, smart, and sustainable mobility solutions. With these eLCVs, we will be able to offer an increased payload capacity to our clients. Combined with our existing fleet management, charging and technology platforms, we will be offering a strong opportunity for the logistics sector to go electric. This is just the beginning of our association and together, we aim to redefine the future of logistics in India.”
Speaking on the occasion, Maxson Lewis, Founder & CEO of Magenta Mobility, expressed his enthusiasm about the partnership, stating.
“As the global urban mobility landscape experiences a transformative shift towards electric vehicles, we at Switch Mobility take pride in our position at the forefront of this historic evolution. Our SWITCH IeV4 which is India’s first eLCV in 3.5-ton category is built on a cutting-edge 310V high-voltage architecture for enhanced performance. With a superior payload, extended range and maximised volumetric space, the vehicle offers a significantly better TCO. This game-changer will accelerate progress towards a sustainable future.
Mahesh Babu, CEO, SWITCH Mobility Ltd., said.
The strategic partnership with Magenta Mobility strengthens our commitment to a cleaner future. Renowned for their innovative approach to logistics, Magenta Mobility brings a data-driven perspective that perfectly complements our vision. This collaboration is more than just adding vehicles to Magenta’s fleet, it marks a pivotal moment in redefining the transportation paradigm by integrating cutting-edge technologies and sustainable solutions to empower the future of mobility.”
SWITCH IeV4 is an intelligent eLCV with a 32.2 kWh battery and a 1700 kg payload capacity. It offers a spacious cargo area and delivers a 120 km range for safe, comfortable, and efficient operations. Its 60 kW motor and 230 Nm torque provide strong performance. The SWITCH iON system – a proprietary, connected technology telematics solution helps businesses achieve smarter and more cost-effective fleet operations. These specifications align with Magenta Mobility’s growth plans for FY 24-25 to strengthen the eLCV segment. This collaboration also marks a crucial step towards Magenta Mobility’s ambitious goal of the ‘Ab Ki Baar Dus Hazaar’ program, aiming to deploy 10,000 electric vehicles by September 2025.
About Magenta Mobility:
Magenta Mobility is a leading end-to-end integrated E-Mobility solutions provider. The company is committed to the vision of “Decarbonizing Logistics” by providing safe, smart, and sustainable delivery solutions across the country. They are building India’s safest and smartest electric mobility ecosystem. Currently, they have 2000 electric fleet vehicles spread across 17 cities in India serving clients in the e-commerce, grocery, FMCG, food, and pharmaceuticals industries for their last-mile deliveries. Furthermore, they have their own Electric Fleet Management System which makes them an excellent partner for businesses looking to achieve practical portability goals in decarbonization.
About Switch Mobility:
SWITCH Mobility, an integral part of the Hinduja Group, is a global electric bus and light commercial vehicle manufacturer committed to advancing green mobility. Formed through a strategic collaboration between the engineering expertise of the Indian powerhouse Ashok Leyland and the British bus maker Optare, it seamlessly integrates the very best innovators and cutting-edge technology to deliver unrivalled product choices on a global scale. In 2014, SWITCH (then Optare) introduced the first British built, pure electric buses to London’s roads and since then has put over 800 EVs on the road, clocking up over 100 million kilometers globally.
SWITCH Mobility’s accomplishments are underscored by numerous awards, such as Most Trusted Brand of India, Company of the Year, L&ICV People Mover of the Year, Star Electric Bus of the Year, Sustainability Award, Best PR Campaign, and Most Trusted Brand of the Nation. Recognized as a Great Place to Work, Switch Mobility cultivates a corporate culture that values agility, innovation, and responsibility.
With dedicated teams in Leeds, UK and Chennai, its market-leading vehicles are sold around the globe and combine the best of technology and engineering to create unique products. SWITCH Mobility stands as a pragmatic force, guiding the world towards a sustainable and eco-friendly future. The company’s vehicles, representing a fusion of British and Indian expertise, epitomize the future of green mobility and SWITCH Mobility’s commitment to shaping a cleaner, more sustainable world. Capitalizing on its demonstrable experience and proven expertise in lightweight architecture, net zero carbon technologies, data analytics, software and customer service, SWITCH Mobility aims to be the commercial EV provider and employer of choice in the industry.
