OTO and Ather Join Forces; Boost for 2Wheeler EV Enthusiasts Nationwide
Bengaluru, 16 November, 2023: OTO, a pioneering digital commerce platform and a leading player in two-wheeler financing, today announced a strategic digital business partnership with Ather Energy, India’s leading electric scooter manufacturer, to help facilitate convenient and accessible ownership of Ather vehicles among the young and the GenZ demographic across India. This groundbreaking partnership will change the realm of two-wheeler ridership, especially for the generally overlooked premium customer segments. As a result, countless aspiring two-wheeler purchasers across India will now have the opportunity to access seamless financing options at their doorstep for acquiring their desired electric vehicle.
This alliance will provide Ather customers with the full benefit of OTO’s innovative and appealing finance & commerce options, including Super EMI—an option offering 35 per cent lower EMIs than banks and the advantages of an affordable, flexible, and convenient repayment structure. In addition to offering a broader array of tailored financing choices, this also ensures that buyers enjoy the well-known reliability and trust of transacting on the OTO commerce platform.
The collaboration with Ather Energy marks a pivotal milestone in OTO’s trajectory, underscoring its dedication to harnessing cutting-edge technology for delivering seamless financial services. Through this venture, Ather, an in-demand brand for the young, urban consumer, gains entry to OTO’s expansive young, digital-savvy clientele in retail and digital commerce, particularly within the two-wheeler sector. This strategic alliance is poised to unlock new avenues of growth and innovation for both entities, ultimately benefiting a broader spectrum of customers seeking efficient and buying options.
Speaking on the alliance, Sumit Chhazed, Co-Founder and CEO of OTO, said, “The OTO-Ather partnership represents a momentous leap forward in our journey to redefine two-wheeler financing and help the EV industry grow and strengthen in India. By collaborating with Ather Energy, a trailblazing name in e-scooters, we are opening doors to a new level of convenience and accessibility for EV Enthusiasts on our platform across India. In addition to this, we are delighted to provide Ather customers with access to our innovative financial solutions, such as the Super EMI, delivering reduced EMIs and a versatile repayment framework. We believe in offering not only a wide range of personalized financing choices but also the unique advantages of our platform.”
The benefit of OTO’s unique and industry-leading initiatives in 2-wheeler finance shall be available to Ather customers in all the 22+ cities where OTO is present in India. This collaboration not only reasserts a significant milestone for OTO but is also a step forward in the world of two-wheeler mobility. OTO, together with Ather, is set to chart a course towards growth of the EV segment, ultimately benefiting a wide spectrum of customers.
OTO is a forward-thinking two-wheeler digital commerce platform specialising in two-wheeler financing. With a customer-centric approach and a relentless focus on innovation, OTO is reshaping the landscape of two-wheeler ownership in India. OTO’s mission is to make the dream of owning a two-wheeler a reality for every “Bharatiya”, regardless of their financial background.
About Ather Energy:
Ather Energy, India’s first intelligent electric vehicle manufacturer was founded in 2013 by IIT Madras alumni, Tarun Mehta, and Swapnil Jain. Ather is backed by Hero MotoCorp, GIC, NIIF, Sachin Bansal, and Tiger Global. Ather launched India’s first truly intelligent electric scooter – The Ather 450 in 2018, followed by their flagship offering Ather 450X in 2020 and the Gen3 of the 450X in 2022. In August 2023, Ather launched the 450S and 2 variants of the 450X. Ather has also installed a comprehensive public charging network, Ather Grid, designed and built in India. With 1500+ charging points across 100+ cities, Ather Grid is the country’s largest fast-charging network for electric two-wheelers. With 86 Indian and international patent applications, 169 trademarks, and 150+ Indian and International design registrations to its name, Ather aims to provide consumers with the best possible ownership experience. Ather currently operates in 120+ cities including Bengaluru, Delhi, Chennai, Hyderabad, Pune, Jaipur, Kochi, Ahmedabad, Mumbai, Mysore, and Kolkata.