Kinetic Engineering Embarks on Ambitious EV Component Venture with New Subsidiary
As electric vehicles (EVs) rapidly increase their market share in India, particularly in two-wheelers, Pune-based Kinetic Engineering Limited (KEL), one of India’s oldest automotive component and vehicle manufacturing companies, is strategically positioning itself to not be left behind.
Strategic Investment in EV Components
KEL has earmarked Rs 54 crore to invest in a new subsidiary, Kinetic Watts & Volts, dedicated to manufacturing EV components such as motors, axles, frames, controllers, and batteries. The company has meticulously identified key products ranging from electric two-wheeler frames, axles, electric three-wheeler chassis, and gearboxes for electric two- and three-wheelers, aiming to tap into both domestic and export opportunities.
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Commitment to Innovation and Market Adaptation
The company has a top-driven mandate to explore all potential avenues for success in the EV product range. Kinetic Watts & Volts will explore the market and strategize KEL’s entry into the EV segment, depending on its strengths and market forecasts. While it has already identified EV axles, gearboxes, and chassis among the key products to start with, the company might add further products for a strong and sustainable future.
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End-to-End EV Solutions in the Offing
KEL is actively engaging with potential OEM customers for its EV solutions under the Watts & Volts umbrella, aiming to offer integrated solutions for its potential EV customers. “Some of the key components on offer will be e-motors, controllers, and batteries. Moreover, our objective is to serve potential EV customers, both smaller and larger ones, by providing a one-stop solution for these crucial EV components. We are also in discussion with several of our existing customers to include us in their EV plans,” Firodia said.
Strategic Partnerships and Advanced Manufacturing
KEL has secured partnerships with prominent names like Kinetic Green, Eblu, and E-Fill, and has completed a dedicated manufacturing facility for Mahindra & Mahindra. The company plans to leverage technological advancements to enhance the efficiency, capacity, and overall quality of its products.
“We aim to prioritize the upskilling of our workforce in automation, IoT, and cybersecurity to effectively harness these technologies and tackle emerging challenges,” Firodia highlighted.
By emphasizing the importance of diversifying its sourcing channels, Kinetic Engineering aims to mitigate potential disruptions in its supply chain. The company plans to integrate IoT-driven predictive maintenance measures to minimize downtime and optimize operational efficiency at its manufacturing facilities.
Recognizing the transformative potential of 3D printing, IoT, and AI within the electric two-wheeler sector, KEL is confident of leveraging these technologies for rapid prototyping, predictive maintenance, and enhancing customer experiences.
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“This holistic approach ensures that KEL remains well-positioned to seize export opportunities while maintaining a strong presence in the domestic market,” Firodia signed off.
Content Credit: Autocar Professional
