Tata Motors to boost EV lineup with Harrier.ev, Sierra.ev & upgrades, aiming to mainstream EVs and lead India’s electric mobility shift.
Tata Motors, India’s leading electric vehicle (EV) manufacturer, is set to accelerate its efforts to mainstream EVs in the domestic passenger vehicle market. As part of its FY26 strategy, the company plans multiple product actions—including the highly anticipated launches of the Harrier.ev this fiscal year and Sierra.ev thereafter—while also enhancing the value of its existing electric lineup.
In an investor presentation following its FY25 results, Tata Motors reaffirmed its commitment to strengthening its EV portfolio through both new product introductions and updates to current models. Despite a 10% decline in EV sales year-on-year, with around 65,000 EVs sold in FY25, the company remains focused on driving electric mobility deeper into the Indian mainstream.
A Two-Pronged Strategy: New Launches & Ecosystem Development
“Our aim is to make EVs more accessible and appealing by upgrading current offerings and introducing new ones,” the company stated. Tata Motors is also working on developing the EV ecosystem, including market education and charging infrastructure support, to aid the adoption process.
In parallel, Tata plans to expand its passenger vehicle sales network, especially with larger-format stores in key markets, while deploying comprehensive marketing campaigns to enhance brand perception and customer engagement.
Focus on ICE Portfolio & Cost Efficiency
On the internal combustion engine (ICE) front, Tata Motors plans to capitalize on its strong portfolio by introducing targeted updates across hatchbacks and SUVs. The company is also prioritizing cost reduction initiatives to maintain competitiveness and profitability amid economic pressures.
Commercial Vehicle Segment Outlook
In the commercial vehicle space, Tata Motors anticipates stable fleet utilization and macroeconomic support to drive consistent growth, despite global uncertainties. A key focus this fiscal will be the smooth implementation of air-conditioning (AC) regulations in trucks, alongside value enhancements to strengthen the brand’s offering.
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The company also emphasized its continued focus on regaining market share in the Small Commercial Vehicle (SCV) segment, with deeper market penetration strategies.
Future of Mobility: Innovation & Expansion
Tata Motors reiterated its long-term vision of redefining mobility in India, supported by an expansive portfolio of smart, sustainable vehicles and digital solutions. With upcoming nameplate launches, ecosystem interventions, and a clear roadmap for growth, the company is set to remain a dominant force in India’s electric mobility transition.
