Stellantis India Targets 24-Month Vehicle Development Cycle, Boosts Localisation

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By sunita
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Stellantis India is planning to significantly accelerate vehicle development and strengthen local manufacturing as it prepares to introduce 12 products across its Jeep and Citroën brands under the FaSTLAne 2030 roadmap. The automaker aims to reduce the time required to develop new vehicles from approximately 48 months to just 24 months, while increasing localisation to improve cost competitiveness in the Indian market.

The strategy comes as the company looks to expand its presence in India’s passenger vehicle market, strengthen its engineering capabilities and increase the contribution of Indian operations to its global business.

Stellantis India has announced plans to invest ₹4,000 crore over the next three years to support new product introductions, local engineering, supply chain development and improvements in customer experience.

Under the FaSTLAne 2030 roadmap, the company plans to introduce 12 products, including seven all-new models and five major upgrades, across Jeep and Citroën. The programme is expected to expand its presence across several vehicle segments and provide Indian customers with a wider choice of products.

Shailesh Hazela, Managing Director and CEO of Stellantis India, said the company was working towards bringing new vehicles to market in approximately two years instead of the current four-year development cycle.

The company’s engineering operations in Bengaluru will play an important role in achieving this target. Its Indian engineering centre is among Stellantis’ major global technology centres and contributes to vehicle development for both domestic and international markets.

Faster development cycles could help the automaker respond more quickly to changing customer preferences, evolving automotive technologies and growing demand for vehicles suited to Indian driving conditions.

Localisation is another major pillar of Stellantis India’s strategy. The company currently has a localisation level of approximately 90–95% for Citroën models, while Jeep vehicles have around 70–75% local content.

Stellantis intends to build on its domestic engineering expertise and Indian supplier network to achieve more than 90% localisation across its products. Greater local sourcing could help reduce manufacturing costs, improve supply chain efficiency and offer vehicles at prices better suited to Indian customers.

The initiative also has implications for India’s automotive component industry, as increased sourcing from domestic suppliers could create opportunities for component manufacturers and technology partners.

Under the upcoming product programme, Jeep plans to introduce four new vehicles, including SUVs in the B, C and D segments and a D-segment pickup.

Citroën is expected to add three new models: a C-segment SUV, a D-segment multi-purpose vehicle (MPV) and an A-segment car. These additions will complement the brands’ existing Indian portfolios and help them target different customer groups.

Stellantis currently sells the Compass, Wrangler, Meridian and Grand Cherokee under Jeep, while Citroën’s lineup includes the C3, BasaltX, AircrossX and C5 Aircross.

Although the development strategy covers the broader passenger vehicle portfolio, the company has not confirmed that all upcoming products will be electric. The faster development cycle and localisation plans could nevertheless strengthen its ability to respond to changing mobility requirements and introduce new powertrain technologies where commercially viable.

Stellantis is also expanding its collaboration with Tata Motors Passenger Vehicles. The two companies have signed an agreement to broaden their partnership into advanced technology and product development.

Their existing 50:50 joint venture, Fiat India Automobiles Private Limited, serves as a manufacturing base for their collaboration. The companies intend to jointly develop vehicles for more than 50 global markets, reinforcing India’s role in international automotive manufacturing.

For India’s automotive industry, these developments highlight the growing importance of local engineering, domestic component sourcing and export-oriented production.

Stellantis India’s plans reflect a wider industry shift towards faster product development, stronger domestic supply chains and more competitive manufacturing. While the announced roadmap covers multiple powertrain technologies, improvements in engineering capabilities and localisation could also support future electric vehicle development.

For All India EV readers, the key takeaway is that Stellantis is strengthening its Indian operations for long-term growth, with the potential to support future electrification as market demand, infrastructure and product economics evolve. The company’s progress towards its 2030 roadmap will be important to watch as India’s automotive sector continues its transition towards cleaner mobility.

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