TI Clean Mobility: Expanding Electric Truck and Tractor Offerings
TI Clean Mobility Pvt Ltd (TICMPL), the electric vehicle (EV) arm of Tube Investments of India Ltd, is preparing for a significant push in the electric mobility sector with the upcoming launches of two key products: an electric small commercial vehicle (SCV) and an electric farm tractor. Both vehicles are expected to hit the market within the next two to three months, marking a major step in the company’s efforts to expand its EV portfolio. Along with these launches, TICMPL is also intensifying the expansion of its dealer network, particularly for its popular electric three-wheeler, Montra.
The company aims to increase its presence in new regions, especially outside of its stronghold in the south of India, to further boost sales volumes and market share. TICMPL’s efforts have already yielded positive results, with impressive sales growth in its existing segments, including a sharp rise in the sales of its electric three-wheelers and IPL Tech vehicles. With the introduction of new products and an aggressive dealer expansion strategy, TICMPL is positioning itself as a key player in India’s growing electric vehicle market.
Electric SCV and Tractor Launches: Key Developments
TI Clean Mobility’s electric small commercial vehicle (SCV) and electric tractor are set for launch within the next quarter, as the company enters the next phase of its EV development. Both products are currently undergoing rigorous testing, including prototype, beta, and customer trials, with fuel validation progressing smoothly. The company’s management has confirmed that both the SCV and tractor will be ready for the market within the next two to three months, which will enable TICMPL to expand its product range beyond electric three-wheelers.
The electric SCV is expected to cater to the growing demand for clean, cost-effective transportation in the logistics and goods delivery sectors, offering a sustainable alternative to conventional petrol or diesel-powered small commercial vehicles. Similarly, the electric tractor aims to revolutionize India’s agriculture sector, providing farmers with a green and efficient option for their farming needs. These two product launches will not only diversify TICMPL’s EV portfolio but also contribute to the company’s goal of reducing carbon emissions in key sectors like transport and agriculture.
Montra EV: Expanding Beyond the South
Montra, TICMPL’s flagship electric three-wheeler, has been making waves in the southern markets of India, where it has already achieved a 24-25% market share. This success is attributed to the vehicle’s attractive features, high customer satisfaction, and strong performance in local conditions. TICMPL is now focused on replicating this success in northern, eastern, and western regions by expanding its dealer network and offering tailored solutions for customers.
In order to support this expansion, the company has set an ambitious target to increase its dealer network from 83 dealerships across 60-65 cities to 150 dealerships by the end of the current fiscal year. This will be a key element of TICMPL’s strategy to build a more national presence and tap into new markets. The company is already in discussions with several potential dealers, having issued Letters of Intent (LOIs) to partners in new regions. As demand for electric three-wheelers continues to grow, TICMPL is confident that it will be able to replicate its strong southern market performance on a national scale.
TI Clean Mobility’s Growth and Strategy
- Product Launches: TICMPL is set to launch an electric small commercial vehicle (SCV) and electric tractor within the next two to three months, following successful testing and trials.
- Montra’s Market Share: The Montra electric three-wheeler has captured 24-25% of the market in southern India, and TICMPL plans to expand its footprint into the northern, eastern, and western markets.
- Dealer Network Expansion: The company plans to grow its dealership base from 83 to 150 dealerships by the end of FY25, with a focus on the North, East, and West regions.
- Sales Performance: TICMPL achieved a significant increase in sales from 1,763 units in Q1 to 2,033 units in Q2, contributing to a rise in revenue from ₹68 crore to ₹79 crore.
- IPL Tech Vehicle Growth: Sales of IPL Tech vehicles grew from 29 units in Q1 to 42 units in Q2, boosting revenue from ₹33 crore to ₹46 crore.
- Cost Dynamics: While input costs have declined, the benefits have not yet been fully realized in the electric three-wheeler business due to increasing competition from large OEMs entering the market.
Strategic Outlook and Challenges Ahead
As TICMPL accelerates its plans for growth, the company faces both opportunities and challenges in India’s rapidly expanding electric vehicle market. The focus on expanding its dealer network and launching new products is expected to drive higher volumes and market penetration. However, TICMPL also acknowledges the competitive pressure from large original equipment manufacturers (OEMs) who are increasingly entering the electric three-wheeler segment.
Despite these challenges, TICMPL’s strategy remains robust, with a strong emphasis on innovation, customer experience, and sustainability. The company is working to differentiate its products in an increasingly crowded market by offering tailored solutions, improving the after-sales service experience, and ensuring that its vehicles meet the diverse needs of urban and rural customers. With its new electric products, such as the SCV and tractor, TICMPL is positioning itself as a major player in both the commercial and agricultural EV segments, further expanding its influence in India’s green mobility revolution.
