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Hubject’s India–Italy EV
Home » Blog » Hubject’s India–Italy EV Alliance Tests the Limits of Global EV Roaming
partnership

Hubject’s India–Italy EV Alliance Tests the Limits of Global EV Roaming

Sunita
By
Sunita
Last updated: 7 January 2026
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Interoperability at scale if India’s charging stack can absorb European roaming discipline

Contents
  • Deal Facts
  • What Each Partner Brings
  • The Operating Model
  • Integration & Execution Risks
  • Who Wins / Who Gets Squeezed
  • Next 90 Days: What to Track
  • Questions for the Ecosystem

This partnership exists because EV roaming has moved from a “nice-to-have” to a prerequisite for cross-border fleet expansion and OEM credibility.
For Hubject, India is no longer an emerging market experiment it’s a stress test of whether global roaming standards can survive local fragmentation.


Deal Facts

  • Partners: Hubject and multiple Charging Service Providers (CSPs) from Italy and India
  • Scope: EV charging interoperability / roaming enablement
  • Geography: Italy ↔ India (bilateral interoperability corridor)
  • Technology Layer: Roaming and authentication (protocols implied, specifics Not disclosed)
  • Investment Size: Not disclosed (material because capex vs. pure platform integration determines execution risk)
  • Ownership / JV Structure: Not disclosed (unclear whether this is a JV, consortium, or commercial integration)
  • Timeline: Announced January 2026; rollout milestones Not disclosed
  • Commercial Model: Not disclosed (roaming fees, revenue share, or SaaS pricing not clarified)
  • End Users: OEM customers, fleet operators, and roaming EV drivers (explicit beneficiaries Not quantified)

What Each Partner Brings

Hubject

  • A proven global EV roaming backbone and interoperability logic already adopted across mature European markets
  • Institutional credibility with OEMs that require predictable, standards-based charging access across borders

Indian & Italian CSPs

  • Physical charging infrastructure and local regulatory alignment
  • On-ground billing, maintenance, uptime management, and customer service realities

The Operating Model

In theory, this partnership creates a roaming corridor where an EV driver or fleet registered on one network can authenticate, charge, and pay seamlessly on another without renegotiating contracts or switching apps. Hubject sits as the neutral clearing layer, translating identities, tariffs, and session data between CSPs operating in very different regulatory and operational contexts.

In India, however, the operating reality is harsher. Charger uptime variability, inconsistent firmware, fragmented payment flows, and uneven grid quality mean roaming success will depend less on protocol compatibility and more on operational discipline. If Hubject’s integration enforces minimum service-level expectations—rather than simply enabling technical access it could quietly reset benchmarks for Indian CPO performance.


Integration & Execution Risks

  • Uptime Mismatch: European roaming assumes >95% charger availability; many Indian sites do not yet operate at that level
  • Tariff Transparency: Dynamic pricing, taxes, and subsidies differ widely; misaligned tariffs can break user trust
  • Payment Reconciliation: Cross-border settlement complexity remains Not disclosed a critical risk for CSP cash flows
  • Firmware & Protocol Drift: Older Indian chargers may not fully support modern roaming standards
  • Regulatory Ambiguity: Cross-border data handling and payment compliance requirements are still evolving

Who Wins / Who Gets Squeezed

Who Wins

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  • OEMs offering international or premium EV models that need credible roaming stories
  • Fleet operators running cross-region pilots who value predictability over lowest-cost charging

Who Gets Squeezed

  • Standalone Indian CPOs without interoperability readiness or uptime discipline
  • Aggregator apps whose value proposition is limited to discovery rather than execution

Next 90 Days: What to Track

  • [OEM] Whether OEMs publicly certify Hubject-enabled roaming for India-bound vehicles
  • [CPO] Actual charger uptime and fault-resolution metrics post-integration
  • [Supplier] Firmware upgrade cycles required to meet roaming standards
  • [Fleet] Pilot fleets testing Italy–India roaming use cases (announcements or silence)
  • [Investor] Any follow-on capital raise or commercial expansion tied to this corridor
  • [Policy] Signals on cross-border payment and data compliance clarity

Questions for the Ecosystem

  1. Is interoperability becoming a minimum entry requirement, not a competitive advantage, for Indian CPOs?
  2. Will global roaming expose Indian charging reliability or force it to improve faster?
  3. Can platform-layer discipline succeed where policy enforcement has struggled?

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