Refex eVeelz, an electric mobility solutions provider catering to corporates and demand aggregator platforms, has announced its rebranding as Refex Mobility. The move comes alongside key leadership changes, with Anirudh Arun taking over as Chief Executive Officer.
The company said its renewed focus will centre on reliability, safety, sustainability, and social impact, under the banner of “Responsible Mobility.”
Anirudh Arun, who brings prior experience in the mobility sector, will lead the next phase of growth. “Mobility is more than just getting from point A to B — it’s about trust, dignity, and dependability,” Arun stated. “Our vision at Refex is to build a fleet and service culture where customers, drivers, and partners experience that trust every single day.”
The leadership reshuffle also sees Ankit Grover appointed as Chief Business Officer to spearhead enterprise partnerships and corporate engagement. Other senior appointments include Sasi A as Chief Technology Officer, Meet Goradia as Chief Operating Officer, and Sachin Navtosh Jha as Chief of Staff to the Group MD.
As part of its rebrand, Refex Mobility has unveiled a new logo, updated app icon, and redesigned vehicle decals, reflecting its promise: “Refex = Reliable Fleet. Exceptional Experience.”
The company plans to expand its electric vehicle fleet for corporate and employee transport, as well as on-demand mobility services, strengthening its position in India’s growing EV ecosystem.
