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Volektra and Jendamark India Sign MoU to Industrialise Rare-Earth-Free Electric Motor Tech

Sunita
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Sunita
2 Min Read

Volektra & Jendamark Partner to Bring Magnet-Free Virtual Magnet Motor (VMM) Tech to Indian Industry with New EV Production Lines

Contents

In a significant move towards sustainable EV innovation, Volektra and Jendamark India Pvt. Ltd. have signed a Memorandum of Understanding (MoU) to bring magnet-free electric motor technology to industrial production in India.

🔧 Key Partnership Highlights

  • Under the MoU, Jendamark will serve as the industrialisation and production partner for Volektra’s cutting-edge Virtual Magnet Motor (VMM) platform.
  • The VMM platform eliminates the need for rare-earth magnets, offering a cost-effective and sustainable alternative for micro-mobility and electric vehicle (EV) applications.
  • Jendamark, known for its high-precision automated production lines, will help scale Volektra’s motor technology for commercial deployment across the EV sector.

🌍 Pioneering Rare-Earth-Free EV Solutions

The collaboration aims to reduce dependence on rare-earth elements, a critical challenge in the global EV supply chain.
Volektra’s magnet-free motor technology offers a lighter, scalable, and more environmentally friendly alternative—particularly relevant for India’s growing micro-mobility and low-speed EV market.

🏭 Strengthening India’s EV Manufacturing Ecosystem

This MoU aligns with India’s focus on localising advanced EV technologies, promoting Aatmanirbhar Bharat, and building a self-reliant clean-tech manufacturing ecosystem.

“This partnership is a step forward in redefining how electric motors are produced in India, with an emphasis on sustainability, innovation, and scalability,” a company spokesperson said.

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What: The Bhubaneswar Municipal Corporation (BMC) has decided to deploy electric vehicles for official staff movement as part of its urban sustainability and clean mobility strategy. The move is linked to the city’s broader push toward low-emission municipal operations. The Number: BMC has already floated an Expression of Interest (EOI) process for EV deployment and fleet engagement under its civic mobility transition programme. The Impact: The Bhubaneswar civic body EV adoption plan could accelerate municipal fleet electrification across tier-2 Indian cities, especially where urban governance bodies are under pressure to reduce fuel costs and urban emissions. The Core News The Bhubaneswar civic body EV adoption initiative reflects a growing trend among Indian municipal administrations to electrify official transport fleets. According to reports, staff members of the Bhubaneswar Municipal Corporation will increasingly use electric vehicles for official duties as the city administration attempts to align governance operations with sustainability targets and cleaner urban mobility policies. The transition is strategically important because municipal fleets operate daily within dense urban zones where fuel consumption, emissions, and maintenance costs directly impact civic expenditure. Unlike private EV adoption, government fleet electrification creates predictable utilisation cycles, making electric mobility economically more viable over time. BMC’s move also complements Bhubaneswar’s Smart City infrastructure programme, which has increasingly focused on integrated urban transport modernisation and sustainable city operations. The development comes at a time when Indian cities are gradually shifting beyond symbolic EV announcements toward operational deployment models. Several urban local bodies are now evaluating EVs not only for environmental reasons but also for lifecycle cost savings, lower fuel dependency, and simplified fleet management. Bhubaneswar’s decision could become a reference model for other municipal corporations looking to electrify internal administrative transport without immediately requiring large-scale public EV infrastructure rollouts. Breaking Down the Update • Bhubaneswar Municipal Corporation staff will use EVs for official work • The move is linked to the city’s sustainability and clean mobility objectives • BMC has initiated EOI processes related to EV engagement and deployment • The programme aligns with Bhubaneswar Smart City initiatives • Municipal fleet electrification can reduce long-term fuel and maintenance expenditure • Government-led EV adoption improves visibility and institutional acceptance of electric mobility • Tier-2 cities are increasingly becoming active participants in India’s EV transition How Bhubaneswar civic body EV adoption will help Indian EV Market The Bhubaneswar civic body EV adoption initiative could strengthen India’s municipal EV ecosystem by demonstrating how local governments can become early institutional adopters of electric mobility. Unlike private consumers, civic administrations operate predictable fleets with fixed routes and regular usage cycles, making EV economics easier to optimise. Municipal EV deployment also creates secondary market opportunities across charging infrastructure, battery servicing, fleet software, telematics, and maintenance operations. As more civic bodies shift toward electric fleets, demand for fleet-oriented EV platforms is expected to rise, especially in compact passenger mobility and utility transport segments. The Bhubaneswar civic body EV adoption model is particularly relevant for India’s tier-2 and tier-3 cities where pollution levels, fuel costs, and operational inefficiencies are increasing but large-scale metro-style transit systems remain limited. Electrifying government vehicles can help build confidence in EV reliability while simultaneously reducing public-sector fuel expenditure. Another important factor is policy signalling. When municipal administrations themselves adopt EVs, it improves institutional confidence among businesses, contractors, and urban residents. This can indirectly support broader EV adoption in public transport, delivery fleets, sanitation vehicles, and administrative mobility services across India. Conclusion & Next Steps The Bhubaneswar civic body EV adoption programme now moves into the implementation phase, where procurement quality, charging infrastructure readiness, and operational efficiency will determine long-term success. If executed effectively, the initiative could become an important template for municipal fleet electrification in India’s emerging smart cities.
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