Ather Energy Introduces Eight70 Warranty for Rizta and 450 Series Scooters
Ather Energy has announced the launch of its new Eight70 warranty plan, offering extended battery coverage for its popular Rizta and 450 series scooters. This innovative warranty plan, introduced in partnership with Reliance General Insurance, aims to address long-term battery health concerns and provide peace of mind to Ather users. The Eight70 warranty is valid for up to 8 years or 80,000 kilometers, whichever comes first, and guarantees that the battery will maintain at least 70% of its health during the coverage period. This initiative is part of Ather’s broader strategy to enhance customer satisfaction and support the growing adoption of electric vehicles in India. The warranty plan also covers common issues such as manufacturing defects and battery failures, with no upper limit on the monetary value of claims. By offering this comprehensive warranty, Ather Energy aims to alleviate concerns about battery performance and replacement costs, making electric scooters a more attractive option for consumers. The Eight70 warranty is available as a 3-year add-on to the existing 5-year battery warranty included with the Pro Pack, priced at INR 4,999. This move underscores Ather’s commitment to providing high-quality, reliable electric mobility solutions and supporting the long-term success of its customers.
Details of the Eight70 Warranty
The Eight70 warranty plan introduced by Ather Energy offers extended battery coverage for the Rizta and 450 series scooters. The warranty is valid for up to 8 years or 80,000 kilometers, whichever comes first. The “70” in Eight70 stands for 70% battery health, which Ather guarantees will be maintained throughout the coverage period. This warranty plan addresses common issues such as manufacturing defects and battery failures, providing comprehensive coverage with no upper limit on the monetary value of claims. The plan also ensures that claims will not be rejected due to deep discharging of battery cells, even if the scooter is kept uncharged or idle for extended periods. By offering this extended warranty, Ather aims to provide peace of mind to its customers and enhance the overall ownership experience of its electric scooters.
Pricing and Availability
The Eight70 warranty is available as a 3-year add-on to the existing 5-year battery warranty included with the Pro Pack. Priced at INR 4,999 (including GST), the warranty plan is designed to be affordable and accessible to a wide range of customers. The Rizta series starts at INR 1.09 lakh (ex-showroom) and goes up to INR 1.46 lakh (ex-showroom), while the 450 series starts at INR 1.25 lakh (ex-showroom) for the S variant and goes up to INR 1.54 lakh (ex-showroom) for the top-spec X variant. By offering the Eight70 warranty at a competitive price, Ather aims to make extended battery coverage a viable option for more consumers, thereby supporting the long-term adoption of electric vehicles.
Benefits for Customers
The Eight70 warranty plan offers several benefits for Ather customers, making electric scooters a more attractive and reliable option. Key benefits include:
- Extended Coverage: The warranty provides coverage for up to 8 years or 80,000 kilometers, ensuring long-term battery health.
- Battery Health Guarantee: Ather guarantees that the battery will maintain at least 70% of its health during the coverage period.
- Comprehensive Coverage: The warranty covers manufacturing defects and battery failures with no upper limit on the monetary value of claims.
- Claim Assurance: Claims will not be rejected due to deep discharging of battery cells, even if the scooter is kept uncharged or idle for extended periods.
- Affordability: Priced at INR 4,999, the warranty plan is designed to be affordable and accessible to a wide range of customers.
Future Prospects and Challenges
The introduction of the Eight70 warranty plan reflects Ather Energy’s commitment to supporting the long-term success of its customers and promoting the adoption of electric vehicles. By addressing concerns about battery health and performance, Ather aims to enhance customer satisfaction and build trust in its products. However, the company may face challenges such as market competition, regulatory hurdles, and the need for continuous innovation to maintain its competitive edge. Ensuring the availability of reliable charging infrastructure and providing excellent customer support will also be crucial to the success of the Eight70 warranty plan. As the electric vehicle market continues to grow, Ather’s focus on quality and customer satisfaction will be key to its long-term success.
